PRODUCT CASE
LCK CRACKER
I found what esports fans wanted to understand, then turned missed match context into short-form, long-form, and a reusable data metric.
Inspect now
Why a New Channel Needed a Different Reason to Exist
Most esports fans already knew the score and key moments before opening another channel. Repeating highlights could not create a strong reason to click or return.
I studied recurring questions in comments and audience response:
- Why did this moment change the match?
- Why did two teams with similar results feel so different?
- Which decisions were easy to miss on screen?
- Where did fan intuition and the data disagree?
The problem changed from “provide more match information” to “give fans a perspective that lets them understand the match again.”
Turn Questions Into Formats and a Shared Language
| Format | Job | Design unit |
|---|---|---|
| Short-form | Discovery and entry | One surprising, comparative, or hidden-context question |
| Long-form | Depth and trust | A claim supported by match evidence and a narrative |
| Data metric | Repeatable explanation | A common language for comparing how teams build advantage |
Short-form was not a compressed long-form video. It focused on one immediately compelling question. Long-form gave viewers a claim and enough evidence to follow the reasoning.
Problems Solved While Building
Fan Curiosity: Find the Missing Perspective, Not the Known Result
- Observed problem: Repeating results and highlights made a new channel interchangeable.
- Observation: Fans responded more strongly to surprise, comparison, and a perspective they had missed.
- Decision: Make the content unit a question, not a match recap.
- Execution: Built a question-led short-form format and fed audience response into the next topic.
- Observed change: One 2M-view short and multiple 500K+ pieces.
Format Jobs: Give Discovery and Deep Understanding Different Forms
- Observed problem: Short-form could not explain a full match pattern; long-form alone was hard to discover quickly.
- Decision: Short-form should earn attention, while long-form should build explanation and trust.
- Execution: Planned curiosity-led shorts and narrative analytical long-form as separate products.
- Observed change: A 370K-view long-form video and contribution to 5,000 subscribers within six months of launch.
Gold Acquisition Rate: Turn Fan Intuition Into a Comparable Metric
- Observed problem: Win rate and final gold alone did not explain how teams created advantage.
- Observation: Fans could feel differences in team operations but lacked a shared comparison language.
- Decision: Convert that intuition into a metric that could be applied across teams.
- Execution: Designed
gold acquisition rateand a ten-team analysis around it. - Observed change: A metric with the same name later appeared in official-channel data the following season.
Public Outcomes
- One 2M-view short
- Multiple pieces above 500K views
- One 370K-view long-form video
- Contribution to 5,000 subscribers within six months
- Ten-team analysis using
gold acquisition rate
Views and channel growth were team outcomes shaped by topic, on-screen talent, editing, timing, and operation. My contribution centered on translating fan needs into questions, formats, and a metric.
Inspect the Work
- Open the public LCK CRACKER YouTube channel and videos
- Return to the decision that separated questions into short-form, long-form, and a metric
This work taught me to read behavior and response for the real problem, then turn it into a format people could understand and return to.